Build

CSDB Course 3 - Unit 4

This next section of the course is about the reality of your new online business. You should know a lot more about the structure of what you’re going to do after working through the DESIGN stage, and now it’s time to put it into practice. It’s time to actually bring your business to life.

What you will learn…

• Finding a powerful name for your business
• Coming up with a strong brand identity
• How to build a website that delivers your business to customers
• How to set up online payment systems
• How to find and attract funding and investment for your business

The Action Sheets in this section will help you construct a Brand ID, a document that will define your branding and that can be used as the basis for everything from refining your business plan to pitching to investors. Remember to look for the Action Sheet icon and locate the relevant sheets as you work through each unit.

Branding

1
Introduction
5 mins
2
Creating A Brand
10 mins
3
Naming Your Business
5 mins
4
Naming Brainstorming Techniques
5 mins
5
Legal Implications Of Brand Names
10 mins
6
Other Branding Elements
15 mins
7
A Last Word On Branding
5 mins
8
Test Your Knowledge
7 questions

Building A Website

1
Types Of Websites
10 mins
2
Website Structure – The Essentials
15 mins
3
Other Considerations When Building A Website
20 mins
4
Test Your Knowledge
5 questions

The Mechanics Of Payment

1
The Basics Of Online Payments
5 mins
2
Online Payment Fees
5 mins
3
How To Set-Up A Payment System
5 mins
4
Test Your Knowledge
5 questions

Finding Funding

1
Finding Funding
5 mins
2
BootStrapping
2 mins
3
Friends And Family
3 mins
4
Business Bank Loans
5 mins
5
Government Grants
2 mins
6
Soft Loans
2 mins
7
Crowdfunding
15 mins
8
Peer To Peer Lending
2 mins
9
Venture Capital
5 mins
10
Angel Investors
15 mins
11
Private Equity Firms
5 mins
12
Face-To-Face Pitching
10 mins

Next Steps

1
Launch
2
Incubator Programme

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Enrolled: 0 students
Duration: 3 hrs
Lectures: 27
Level: Advanced

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