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Course sections
Section 1
Branding
1
Introduction
2
Creating A Brand
3
Naming Your Business
4
Naming Brainstorming Techniques
5
Legal Implications Of Brand Names
6
Other Branding Elements
7
A Last Word On Branding
8
Test Your Knowledge
7 questions
Section 2
Building A Website
1
Types Of Websites
2
Website Structure – The Essentials
3
Other Considerations When Building A Website
4
Test Your Knowledge
5 questions
Section 3
The Mechanics Of Payment
1
The Basics Of Online Payments
2
Online Payment Fees
3
How To Set-Up A Payment System
4
Test Your Knowledge
5 questions
Section 4
Finding Funding
1
Finding Funding
2
BootStrapping
3
Friends And Family
4
Business Bank Loans
5
Government Grants
6
Soft Loans
7
Crowdfunding
8
Peer To Peer Lending
9
Venture Capital
10
Angel Investors
11
Private Equity Firms
12
Face-To-Face Pitching
Section 5
Next Steps
1
Launch
2
Incubator Programme
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Branding
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